MUMBAI: A senior official of Mahindra & Mahindra said on Thursday that it is difficult for India's largest utility vehicles maker to raise
prices, despite rising input costs.
Mahindra will have to take a hit on margins because of rise in input costs, said Pawan Goenka, head of the company's automotive division, adding he was concerned about the rise in sheet metal and tyre prices.
ASHOK KUMAR
PGDM 1ST SEM
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