- Ford Motor Company President and CEO Alan Mulally today revealed the much-anticipated new car to be produced in India. Called the new Ford Figo, the car was unveiled at a press event in Delhi as a major addition to the Ford India brand portfolio.
- Mulally's visit underscores the strategic importance of India in Ford's future plans. He stated the new Ford Figo is designed and engineered to compete in the heart of the domestic India car market.
- The new Ford Figo will be manufactured at Ford's expanded integrated manufacturing facility near Chennai, which is undergoing a $500 million transformation to become a regional centre of excellence for Ford small car production.
- The importance of Ford Figo extends beyond India's borders. Ford's investment in its Chennai plant gears it for eco-friendly volume production and positions Ford India to become a major export producer.
Manish agrawal
PGDM 3rd sem (B)
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