Videocon Group, the USD 4 bn global conglomerate and a renowned name in the Indian household continued its trend-setting spree with the launch of its maiden UPS H product range through their Power Division. The new range of UPS are based on next-generation, state-of-the-art technology that ensures faster battery charging, electricity saving, higher battery life and enhanced efficiencies.
Videocon has decided to venture into this new line of business after achieving consistent brand recognition among its target users and maintaining a good equity in the market amongst its competitors. The entire product range would be sold under the brand name Videocon and will have three variants namely Eco Tech, I Tech and Dual Tech.
Manish Agarwal
PGDM 3rd Sem.
Sec-B
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