Maruti Kizashi

Maruti is now planning to enter the D segment of cars with its new
offering Kizashi. Expected to be launched in the early 2010, the car is expected to compete with the likes of Honda Civic, Toyota Corrola, Skoda Octavia and the upcoming Volkswagen Jetta. The Kizashi concept car was showcased at the Frankfurt Motor Show in 2007 and at the Auto Expo in New Delhi in 2008. Expected to be priced around Rs. 10 lakh, it will have many innovative features, and is likely to be powered by a 2 litre turbo diesel engine. Kizashi is also likely to have a six
speed transmission and large 21 inch alloys. The car is likely to be produced at the company's Manesar facility in Haryana.
Maruti Kizashi is expected to be the first all-wheel drive sedan in the luxury D segment. The car will carry an advanced four-valve turbo-fired two-litre petrol, Euro V engine, which will also be premiered at the same time. Kizashi is also likely to boast the first six-speed transmission from the Suzuki stable. A crossover sports sedan, Kizashi, which depicts an athlete in motion, is likely to sport 21” wheels. Maruti Kizashi is expected to roll out from its Manesar plant. Kizashi will be positioned in the Rs 10 lakh-plus price band and will compete with the Honda Civic, Toyota Corolla, Hyundai Sonata, Skoda Octavia and Volkswagen Jetta besides other cars that will debut in the next three years.


KRISHAN GOPAL VERMA
PGDM-3erd
SEC-A