HMSI (Honda Motorcycles and Scooters India) is all set to launch a new 110cc motorcycle in India before this fiscal year.
HMSI president and CEO Shinji Aoyama said: “We are developing a new 110cc bike for India. It is the largest segment, and we want to tap this entry-level market with aggressive price and innovative product. Our bike will be entirely different from the current breed of 100cc bikes. We are not looking at high volumes, but want to satisfy customers looking for quality and products, and avoiding any direct competition with Hero Honda,” he said, adding that, “It would be a full-fledged bike at an attractive price. It is not going to be a commuter motorcycle just because it will be part of the 100cc plus segment. It will be sporty for sure but the direction in style is somewhat different.”
HMSI is planning to bring this new bike at cost around Rs 45000, and it will be introduced in India at the upcoming Delhi Auto Expo 2010.
The company has already received the success after it launched Unicorn, Activa, Dio, Stunner, Aviator and Shine now it will be another way of an approach to deliver a fine class motorcycle for India.
Kapil Jagga
PGDM 3rd Sem.
Sec-B
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment