VOLKSWAGEN INDIA will launch its popular people's car-Beetle in India this December and the company is bracing up for a national launch with advertisement campaigns in both print and electronic media. A senior company official said that Beetle will be imported from plants in Mexico to be sold in India.
The price of the car has not been revealed but Beetle is one of most successful cars in the world. He, however, declined to divulge the possible price of the car.
Contrary to the predictions when it was launched, Beetle has gone on to win the hearts of car buyers all across the world. Volkswagen India currently sells Passat and Jetta in the India and the products of the company have been accepted well by the Indian buyers.
To target the Indian customers, Volkswagen India has come up with strong advertisement campaigns in both print and electronic media. The German company will launch its first 360-degree campaign today and it shows a young boy looking at various cars and selecting them to be bought over various stages of his life.
Posted by :-
Kaushal kumar
PGDM , 3rd sem
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