Thursday, November 5, 2009
Fiat denies to launch Ultra low cost car
Fiat India Automobiles Limited is bringing back its brand image in India. The company any how wants to strengthen its presence in India especially with its strong and sturdy diesel engines. The company had also started it's Fiat diesel drives in India where four of its models will traverse through diverse terrains of India spanning a distance of 10,000 kms in 16 states.
Latest buzz was heard that Fiat may enter the Ultra Low Cost car segment but it had denied any such plans. On the other side of the coin, Fiat surely intends to launch several small cars in the price range of Rs. 4-5 lakh for the Indian market which may be especially tailor-made for the Indian buyers.
krishan gopal verma
pgdm - 3erd sem
sec-A
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